In the age of ubiquitous on-demand music, why would you ever need live musicians to perform for a concert, party, or event? Can't you just set up a couple of speakers, plug in an iPod, and play your favorite playlists from Spotify or Apple Music? The truth is, yes there is more music than ever available at our fingertips, but there is something to be said for the fact that live event ticket sales have gone up in recent years. Why is that? Because when the recorded form of music is everywhere, the live form becomes more scarce, more valuable, and more impactful. 

It is probably one of the most gratifying parts of being a musician, the part when someone comes up to you after a successful performance and thanks you for an unforgettable night. Music has the power to affect our emotions more deeply than probably any other art form, it triggers memories, it can instantly lift your spirit, it fills your heart and makes you feel alive. Even in the smallest babies you can see how music instinctively causes them to dance and celebrate. That is why music has been a part of human celebration for thousands and thousands of years, it is simply part of our DNA. 

With this in mind, you should consider your choice of live musicians the single most important decision you make when you're considering throwing a party or an event. A great planner or coordinator will make recommendations based on the kind of atmosphere that needs to be created, the ability of the group to deliver, and the professionalism with which they approach their work. A poorly chosen band can ruin the night and turn what would have been an unforgettably beautiful experience into something unforgettably devastating. 

So next time you're considering doing a concert, event, or party right, don't short change yourself and go with sub-standard live music. Get quality and watch the music transform your event into an unforgettable, soul-stirring, memory-making kind of experience, the kind that will pay dividends for decades to come.

 Gold Standard performs for the White Party 2016 photo by AngelaHowardPhoto.com

Gold Standard performs for the White Party 2016 photo by AngelaHowardPhoto.com