Outdoor Retailer Experticity Party

Twice a year Salt Lake City Utah hosts the Outdoor Retailer Market. Retailers come from far and wide to expand their businesses. Thursday August 4th we had the privilege of being a part of it. 

Experticity hosted a special event for those in town for ODR. It was held at the Museum of Contemporary Art. 

The Red Carpet event was nothing short of extraordinary. We were placed on a white LED Stage where we started the night with Jazz/Lounge versions of Standards to welcome in the Audience. 

Then when the night progressed, we brought up the beat for some dancing. It was a perfect evening!

Experticity knows how to throw a party! 

The photo booth at the Experticity event.

The white LED stage at the event was on point.

Conn was in rare form, feeding off the energy of the crowd. It was a packed house and an unforgettable party.

The night closed with a huge dance party. Experticity does it right.

Thank you to Outdoor Retailer and Experticity for having us be a part of an amazing evening!

Why Live Music Matters

In the age of ubiquitous on-demand music, why would you ever need live musicians to perform for a concert, party, or event? Can't you just set up a couple of speakers, plug in an iPod, and play your favorite playlists from Spotify or Apple Music? The truth is, yes there is more music than ever available at our fingertips, but there is something to be said for the fact that live event ticket sales have gone up in recent years. Why is that? Because when the recorded form of music is everywhere, the live form becomes more scarce, more valuable, and more impactful. 

It is probably one of the most gratifying parts of being a musician, the part when someone comes up to you after a successful performance and thanks you for an unforgettable night. Music has the power to affect our emotions more deeply than probably any other art form, it triggers memories, it can instantly lift your spirit, it fills your heart and makes you feel alive. Even in the smallest babies you can see how music instinctively causes them to dance and celebrate. That is why music has been a part of human celebration for thousands and thousands of years, it is simply part of our DNA. 

With this in mind, you should consider your choice of live musicians the single most important decision you make when you're considering throwing a party or an event. A great planner or coordinator will make recommendations based on the kind of atmosphere that needs to be created, the ability of the group to deliver, and the professionalism with which they approach their work. A poorly chosen band can ruin the night and turn what would have been an unforgettably beautiful experience into something unforgettably devastating. 

So next time you're considering doing a concert, event, or party right, don't short change yourself and go with sub-standard live music. Get quality and watch the music transform your event into an unforgettable, soul-stirring, memory-making kind of experience, the kind that will pay dividends for decades to come.

Gold Standard performs for the White Party 2016 photo by AngelaHowardPhoto.com